Design Collective

Discipline: Branding, Environmental, Type Design
Year: 2019

Design Collective is a proposed identity for the summer and fall pop-up shops by the students of the University of Houston Graphic Design program. All items sold at pop-up shops are designed and produced by students through different methods and media, commenting on a wide variety of themes related to design, media, and pop culture. The pop-up shops aims to encourage creativity, curiousity, and experimentation.

TYPE DESIGN

Tash is a custom display typefaces designed for the University of Houston’s pop-up shop, the Design Collective. Tash is an exploration of calligraphic forms and digital typography.

ENVIRONMENTAL DESIGN

A 10x10 pop-up tent is usually used for each fundraising event. With that in mind, the task was to create a space that remained spacious and open for various customers to walk in and personally experience the products up close.

A shelf, a grid, a hanging bar, and two foldable easels are used in this space. They’re designed to be light, sturdy, and easily transported. A series of branded panels are used to communicate information about the pop-up shape.

A close-up of the panel series.

APPLICATIONS

A series of products and merchandise, along with business cards, were created for this project. A type specimen poster unique to the Design Collective pop-up shop was also created.

BRAND GUIDELINES

Karen Alvarenga

Work

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